DATA-DRIVEN AUDIENCE ENGAGEMENT SOLUTIONS TO MAKE YOUR ADVERTISING WORK BETTER FOR YOU
Create Addressable Audiences
To create meaningful connections, we must keep in mind that we’re connecting with multi-dimensional, multi-faceted consumers. Our goal is to connect to the right people, not just to data points. In order to do this, we are continuously collecting, analyzing, segmenting, activating, and learning.
Core Audience offers industry-leading video solutions and data-driven creative messaging, reaching precise audiences at scale across the Hearst portfolio and beyond.
Influence Addressable Audiences
Transform your consumer’s experience into a measurable, goal-based journey. Core Audience combines the impact of Hearst’s brand power with proprietary optimization technology to achieve maximum performance for advertisers and ultimately influence our consumers on the path to purchase.