When it comes to content nowadays, audiences only choose to spend time on what matters. This presents complex challenges to marketers, but it also offers a better sense of who these audiences are and what they care about.
A new intelligence for first-party data
Hearst First Audiences (HFA) is a framework based on content consumption data as well as in-depth audience analysis of all first party data sources across our global portfolio of premium magazine, television, and newspaper brands.
Targeting based upon affinity displayed in marketer segments from categorical content consumption across Hearst properties.
Targeting based upon engagement within marketer segments indicated by recency and frequency of content consumption and social sharing activity across Hearst properties.
Targeting based upon product interest or web behavior indicating purchase intent, depending on recency and type of content consumed across Hearst properties.